Meals founder Charlie Bigham ensures its meaning for £ 12 million

Peppers are very hot off the menu for Charlie Bigham - ready founder of one of the UK's growth labels meals. Photograph: Alamy

Taster of coffee 2009 Gennaro Pelliccia, who samples for Costa Coffee, had his tongue insured for 10 million pounds, and in 1993 critics cuisine Hungarian Egon Ronay assured his palace for ￡250,000, but the founder of major brands of prepared meals surpassed both in ensuring that its sense of taste, touch, smell and sight for ￡ 12 million.

In a more common unusual gesture for the models and the stars of the sport, the unique policy underwritten by Charlie Bigham values four of his senses more than Heidi Klum ￡1.5 m legs - but less than Jennifer Lopez ￡18. buttocks 1 m.

Seventeen years since its Foundation, Charlie Bigham-mark is one of the British ready growth labels meals, an increase of more than 70% year over year. On sale at Waitrose, Sainsbury and Ocado, there sales retail more 20 million pounds per year, which employs 200 people at its production of London kitchens.

Under the terms of the policy, it is not allowed to Bigham to try foods containing very hot peppers, lick food with a knife or drill his tongue. It is also forbidden to look directly at the Sun and other strong light sources or eating potentially deadly Japanese blowfish, fugu.

The payment will be made if his senses (sight, taste, touch, smell) are damaged to the point that he was no longer able to perform his role at the company wholly - for example, should it suffer from Ageusie severe (loss of function of the language) or anosmia (loss of smell).

View the original article here